Design, production and culture — the Promosedia trade fair, in Udine, Italy, where the visitor will discover the historic background and the new trends from the "world of chairs". The spotlight will be on Progetto Bestseller, an internationally renowned event
Everything is ready to go for this 2002 edition of Promosedia, which opens its doors in a few days time. The Salone Internazionale della Sedia (International Chair Exhibition) is now in its 26th edition (from the 14th — 17th September at the Fiera di Udine expo centre in Udine, Italy). It is the only international fair of its kind dedicated to chairs. The fair was set up to make companies in the Industrial Cluster for chair manufacturing in the Udine area more sensitised and aware. Its original aim was to showcase the best in design and quality production, but in time, it soon became a focal point for companies throughout the world.
Promosedia is an optimal opportunity for firms to showcase the best of their production, and therefore a strategic opportunity to market and communicate their brand image. The show is also an occasion to view the latest trends in chair design and other products on offer on the
market.
For specialists in the trade, it is important venue to commission orders, after having seen and carefully selected from the best the industry has to offer. This trade show is the industry¡¯s top shop window.
Over 6 thousand pieces will be on show in 8 exhibition halls: every type of chair, armchair and side chair, in every kind of material, for every segment of the market (contract, residential, offices). There will also be tables, desks and interior decor items on display.
Promsedia is not only a showcasing merchandise event, it will also be an opportunity to meet with the "top" designers, to meet up with specialists in the business from all over the world. It will also be a time to reflect on the emerging innovative technologies and production systems. The trade fair stands apart from others like it in its ability to always propose new ideas
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