ukrainian news - 09.09.2011
IKEA introduces MANLAND, the creche for retail-weary men
Now IKEA has taken the concept one step further by creating a
“crèche” for retail-weary men, complete with Xbox consoles, pinball
machines, continuous televised sport and free hot dogs. MÄNLAND is
being trialled for four days this Father's Day weekend as a male-only
play space to hang out in while wives and girlfriends peruse the aisles. Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping. "Despite
most men dreading a trip to the shops, we still attract a high
proportion of male customers,” she said. “So we’re expecting the scheme
to be a real success with both sexes.” MÄNLAND is open from Thursday September 1 to Sunday September 4 from 10am-6pm at Sydney's IKEA store at Homebush Bay.
Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND.
See also:
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- — No shortage of wood in Ukraine
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- — Ilim helps form Russian trade group in Germany
- — Tropical hardwood plywood prices at record levels